Cosmetics
Cosmetics
Cosmetics
Cosmetics
Cosmetics
FASHIONISTA
Women Online Bazaar.
Younger Women Are More Likely to Engage with Brands Through Direct Digital Channels.
With a figure that large (and growing), it’s becoming increasingly important to understand some of the nuances in digital marketing to women.
Women of all ages are about equally likely to check online customer reviews and browse products online before making purchases, but younger women, aged 18-29, are more likely to engage with brands on social media, and to opt-in to receive direct digital communications (e-mail marketing and SMS mobile notifications).
A study by Fluent, a market research company, published these findings:
Digital marketing channels are more likely to drive purchases among women who engage with them: women who sign up for mobile notifications, those who follow brands on social media, and those who have signed up for email marketing newsletters say that these marketing channels have made them “more likely to make a purchase.”
- More than half of women say they sometimes download mobile shopping apps for the stores they regularly visit say they sometimes download mobile shopping apps for the stores they regularly visit, but say they primarily use these apps just to browse merchandise.
- Facebook dominates for following brands: women said that Facebook is their preferred social media network for following brands.
- Women overwhelmingly prefer gender-neutral ads: women say they sometimes receive marketing messages directed specifically to women however, they prefer marketing messages to be gender-neutral
When Marketing to Ailment Sufferers Stress Necessity over Luxury
People’s buying habits can be broken out into luxury versus necessity. Therefore, marketers need to focus their message on what is necessary for a quality life. Likewise, marketers need to stress the solution their product provides.
Additionally, when something is a necessity, you also can use a sense of urgency in your offer. Furthermore, incorporating a sense of urgency into your marketing will encourage response.